A logo is a design or image that symbolizes your business. Since, your logo is the first thing that consumer see, you need to ensure that you get it right.

To pick the right logo for your business, you must know about the logo types and what works well for your business type.

In this article we will discuss the seven types of logos.

Although every logo is a combination of typography and images, it gives your brand a different feel.

Lettermarks or Monogram logos

Monogram logos are the logo types consisting of letters, typically the brand initials, for example HBO, KFC, NASA, CNN, etc.

Did you see the pattern in these examples?

They are the initial letters of these businesses. Instead of using their lengthy business names, these companies chose to represent their brand with initial letters for brand identification purposes.

Howbeit, if you are a start-up and not an established business, you must add your business’s full name below the logo to make it easy for people to learn about your brand right away.

Pro tip: If your business is running an email campaign, you might want to know the best way to find email adresses and build email list besides using the forms in your website.

How to find email adresses?

You can use email extractor tools like GetEmail.io to locate the correct email format i.e., find email adresses of any professional across the globe.


Like monogram logos, wordmarks are also a font-based logo type that concentrates on your business name alone. For example, Coca-Cola.

Wordmark logos are recommended for the businesses with a concise and distinct business name.

Did you see how Google has built a strong brand recognition? Their brand name is catchy and easy to remember. Hence, when it is combined with good typography, they were able to successfully create a robust brand recognition.

Wordmarks is highly recommended if you are a startup and wish to get your brand name out there.

Do you feel confused about when to use lettermark and watermarks logo types?

If your business has a long brand name, then condensing it to initials will help greatly to simplify the designs and enable customers to easily recall your brand.

And a wordmark is good if your business name is not very lengthy, and you want to let everyone know about your business.

Pictorial marks

This is graphic or icon-based logo. It is probably the image that strikes your mind when you think of those brands.

For example, the Apple logo, the Twitter logo, etc. These brands are so established that the pictorial mark alone is easily recognizable. And this could be tricky for the start-ups that lacks a strong brand recognition.

You need to think deeply about the broader implication the image you pick can have on your brand image.

Abstract logo marks

An abstract logo marks is a specific type of pictorial logo. Some good examples are the Adidas, Pepsi.

You could select the appropriate color to bring out the emotion you would like to convey through your brand.


Mascot logo types involve an illustrated character often colorful and sometimes cartoonish. These logos are always fulfilled.

A mascot is an illustrated character you could use to represent your company. These characters will act as the ambassador for your business.

If your business target audiences are family and young children, then mascot is an ideal choice for your business.

The combination marks

A combination mark comprises of the combination of a word mark or letter mark, and a pictorial mark, abstract mark, or mascot. For example, Adobe logo, Microsoft logo.

With the combination mark logo types, consumers will be able to associate your brand name with your pictorial mark or mascot right away.

The emblem

An emblem logo comprises of fonts inside a symbol or an icon. When you look at these logos you will get a traditional feel.

For example, Starbucks logo.

This logo type is the go-to choose for educational institutions and Government agencies.

Final thoughts

I hope you got insights about different types of logos. You will need to make sure that your designs are simple and not complicated so that it could be used in all kind of marketing collaterals without compromising with its visibility and quality.


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