If there’s one thing the 2015 Jennifer Lawrence film Joy taught us, it’s that the life of an entrepreneur is filled with struggles. Between managing customers and improving services, everything seems like an uphill battle.
On top of that, you have to remain motivated – Phew!
No wonder 90% of new businesses burn and crash before even taking off.
But the thing is, if every owner thought like this, there’d be no Netflix, Microsoft, Apple, and many other companies that revolutionized their respective industries.
So, how can you ensure your business follows in the footsteps of well-known corporations?
Enter: growth.
It’s one of the biggest challenges your company will face.
However, everything else will seem easier once you figure out how to grow your plumbing business.
If you don’t know how to do that, let the following hacks guide you:
1. Call Customers and Tell Them About Your Service
“Sometimes, the simplest answers are the ones right in front of your eyes.”
We just made up this quote, but it fits this point perfectly.
With the advent of the digital era, finding leads interested in your services has never been easier. You can understand their needs better with the internet’s help.
Be that as it may, don’t underestimate the power of a simple phone call.
Phone calls are more personal and conversational, allowing you to see the big picture. It’s important to remember, though, that you shouldn’t call prospects without informing them beforehand.
If possible, send an email, notifying them that you want to have a chat.
2. Use Incentives to Get Referrals
Consider the following stats to understand the importance of referrals:
- 90% of customers trust recommendations from the people they know.
- Referred customers are 18% more likely to stay loyal to a business.
- Referrals are the primary factor behind up to 50% of purchasing decisions.
We know what you’re thinking.
“How can I offer incentives when my company is barely making profits?”
There’s no reason to go all out when offering incentives; something as simple as pens, keychains, or loyalty points would be enough.
3. Focus On One Thing at A Time
It’s a dog-eat-dog world – every company wants to be better than the other. But in this pursuit of excellence, it’s easy to lose sight of what matters the most: growth.
Therefore, it’s best to focus on one aspect of your business before improving another.
For instance, find out what’s happening if your customers complain that their queries go unanswered. Maybe you’ve given them the wrong email address. Or perhaps you’ve hired incompetent representatives.
In any case, it’s better to solve this problem before, say, introducing a new service.
4. Create A Community
When Marvel Studios released Captain Marvel in 2019, a guy from Wisconsin saw the film 116 times. Sure, the movie was good, but not ‘I’ll-watch-it-116-times’ good.
But this wasn’t about the content; it had more to do with the community of ‘fanboys/girls’ Marvel had created, who buy and watch anything as long as it has the studio’s logo.
To create a similar community for your plumbing business, visit small business associations or participate in local events. This way, you can build a strong network of leads with high conversion rates.
5. Convince Friends to Talk About Your Company
On average, a person on Facebook has 100 friends.
Technically, if you can get one of your Facebook friends to share your company’s website for a month every day, it has the potential to reach over 3000 people.
Of course, it’s easier said than done. But if you’ve added people you know in real life, they’d happily oblige, and you can target many prospects without spending a dime.
And it doesn’t have to be just Facebook; it can be any other platform, like:
- TikTok
- Snapchat
6. Write A Guest Blog Post
An old but handy tactic is to write guest blog posts. It’s an effective method to generate qualifying plumbing leads for plumbers without chasing them endlessly.
But since you’ll be putting your blogs on another blogging website, it’s important that you write unique content. We say this because the blogger most likely spent a lot of time getting their site up and running.
And it’s your responsibility to respect that.
7. Make It Easy for Customers to Sign Up
When customers sign up for a plumbing lead services, they expect a smooth experience. And asking irrelevant questions is the exact opposite of that.
Creating a simple sign-up form, therefore, should be your top priority.
Just ask prospects to provide their names and email address.
Anything more than that, the visitor is guaranteed to skip the process.
Ready. Set. Grow.
We get it – running a new business can take its toll on your physical and mental health. Above everything else, you worry about how to grow your company. However, following the tips mentioned in this blog, you’d be on the right track.
And if that feels like too much, you can always talk to YourLeadPartners. Since they use automated tools, lead generation for plumbing startups would prove incredibly easy.
