If you’re interested in making videos, you may have heard the term production value or seen it abbreviated as PV on various video channels and websites. Production value refers to the overall quality of your production or the sum of all elements that go into producing a product or event.
But what exactly are the five stages of video production la? And what happens at each stage? Here’s an explanation of each stage and some tips for improving your production value at each step!
Step 1: Concept
When you’re trying to figure out what kind of video you want, it helps to look at your brand’s message. Once you have that nailed down, a concept should be easy! Why are you producing a video? Is it for advertising or education? All team members must agree on why you’re making a video so that everyone is aligned.
It also makes sure there isn’t any confusion about your purpose. The clearer you are about your goals, the better chance you will achieve them!
Step 2: Location Scouting
Location scouting is all about identifying locations that will make for a visually appealing video. It’s critical to find these locations beforehand because once you have your cast and crew out on set, time is money, and valuable time can be lost if you try shooting on-site and are dissatisfied with what you capture.
For example, let’s say you’re in New York City, where filming is notoriously tricky.
Step 3: Storyboarding
Storyboarding is when you take your script and break it down into a visual representation. This process allows you to create something close to what will eventually be seen on screen. Storyboards can be used as a resource throughout production.
If your storyboard is well-executed, there will be less uncertainty during the actual filming. The more prepared you are for shooting, the smoother things will go. In short: if you want good video content, start with a good storyboard.
Step 4: Shoot day
It is when you set up lighting, cameras, and other equipment. Everything needs to be ready ahead of time so that you don’t waste any time during your video shoot day. For example, you may want an interview with a subject and decide that you want to make it part of your corporate video production.
It’s best to have already conducted interviews or at least had conversations with everyone that will be included in your final video before shooting.
Step 5: Post-production
Now that you’ve recorded your script, conducted interviews, and created graphics, it’s time to put everything together. In post-production, you can add a musical soundtrack, titles, credits, voice-overs, or sound effects. It is where your video takes on its final form. If you have an in-house video editor, they may handle all or some of these tasks.
Bottom line
Though there are many stages involved in producing a high-quality video, keeping these five things in mind can help you create a superior product. By applying these elements throughout your project, your final piece will be one that you’re proud to present and share with your audience. If you’re looking for additional tips, please contact the experts.
