Marketing has taken up a new face in this technological era. This new course is known as digital marketing, where the internet is extensively used to promote businesses and brands. It involves email marketing, barter collaborations, social media engagement, and many more. 

People often mistake it as an easy field that simply requires a lot of scrolling and posting on various social media platforms. But it is so much more than that. Many factors are considered to create some good marketing strategies for a particular brand.

There are many tools present in the market today that help marketers create and organize content in the best possible way to achieve fantastic results for various brands. Let us explore these tools briefly.


Gifs have become a way to communicate nowadays. GIPHY is an online platform that allows you to create animated gifs that reflect your brand value funnily and interactively. You can enter a keyword and then select and edit your choice of gif accordingly.

2. PDFSimpli

Being a marketer, you cannot skip a lot of documentation in the form of reports. When you share your weekly, fortnightly, or monthly reports, make sure they are in PDF format. PDFSimpli is a tool that allows you to perform various operations on PDFs like merging and splitting, converting, or even how to rotate PDF and save it. 

3. Canva

Canva is a graphic designing platform that is extensively used by graphic designers, but the easy-to-use features allow everyone to use it. There are thousands of free templates, photos, fonts, and many more for you to choose from to design anything for social media campaigns. The final design can be easily downloaded by “save as PDF” or any file format of your choice. 

4. Grammarly

When you post anything online, it should be free of any kind of error. Even if there is the smallest grammatical mistake in your content, Grammar-Nazis around the world will come at you. Grammarly saves you from this faux pas by suggesting edits wherever required in your content. 

5. ImageOptim

As the name suggests, ImageOptim is a tool that is used to optimize images for a website. How fast your website loads is an important aspect of making a lasting impression on the visitors of the website. ImageOptim is a drag-and-drop tool that compresses images to quickly load web content.


The above-mentioned tools are some very easy-to-use tools for your daily marketing work. Make sure to utilize them to work more efficiently. 


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