In a fast-moving, technologically driven world, we all need to stay up-to-date and relevant when it comes to maximising the potential for our businesses online. PPC (Pay Per Click) is a hugely important and can drive your website’s profitability. Here are some tasks aimed at improving PPC on your website.
- Ad Creation – Creating and coming up with compelling and attractive ads can attract clicks and move more traffic towards your page or website. Being ahead of the curve and creative can engage more users, and understanding what the consumer wants to see is a great place to start.
- Performance Tracking and Analysis – Monitoring and then analysing data is key, as it will keep your attention pointed in the right direction. The click-through rate (CTR), return on ad spend (ROAS), conversion rate and cost per conversion are key indicators to track. After that, analysing data such as where the trends are, what gaps in the market there are and areas for improvement moving forward.
- Keyword Research – There are just some words and phrases that customers prefer using when searching online for products and services. By understanding what they are, you can give yourself a head start, and start driving traffic towards what you have to offer. Check out https://kingkong.co/ie/ppc-management-agency/ to understand this in more depth.
- Campaign Setup – Setting up PPC campaigns into groups for things such as services, products or targeted audience can help you target the areas you think you can benefit from the most. With this, you will need to think about selecting bidding strategies, setting budgets and defining the parameters of where/what/who you will be focusing on.
- Bid Management – You must continuously monitor and adjust the bids you put in for those all-important keywords or placements, as mentioned previously. By doing this, you ensure that the ads you have out there remain competitive and stay high up positionally when consumers are performing searches online.
- Ad Testing – You need to know what will attract customers, so running tests on things such as headlines, ad creatives and landing pages means you will better understand which combination performs best, bringing you a better return on investment (ROI).
Here are a few simple things to consider when looking at optimising your PPC. From how creative and ‘out there’ your ads are, to ensuring the keywords and phrases you use are up to date and relevant to what the consumer is using, following these simple points can give you a leg up, in what is a seriously competitive market.
