A custom logo design is one of the best ways to make your business stand out from the rest. With the right logo, you can easily attract new customers and retain those who already love your products or services.
Your custom logo is an important piece of your brand identity that can be used across all platforms and media. It should be able to communicate your company’s story and evoke the appropriate emotions in your audience.
Colors
Colors are a crucial part of your Custom logo design, and they have a strong impact on how people perceive your brand. It’s important to understand the meaning behind colors before selecting them for your logo, so that you can make sure they represent your business in the best way possible.
Green is a fresh and natural color that represents growth and health. It’s a popular choice for eco-friendly businesses and industries related to agriculture, gardening, recycling and solar energy.
Blue is also a popular choice for corporate logos because it conveys trust, loyalty and professionalism. It’s also a soothing color, which is why it’s often used by health and wellness brands.
While you’re working on your logo, don’t forget to test it out in different color backgrounds. This can help you determine if there is enough contrast between the colors or if it needs more.
Shapes
When you’re designing a custom logo for your brand, it’s essential to consider what the shape communicates about the brand. Whether the logo design shape is geometric, abstract/symbolic, or organic, it will have a profound effect on your audience’s perception of the brand.
Circles, ovals, and rings are all common shapes in logo designs that convey a sense of unity. The Olympic rings are an example of this, demonstrating that people of all backgrounds can join together in celebrating human accomplishment.
Triangles are a less common shape in logo design, but they can have a powerful influence on your audience’s perception of your brand. They associate with energy and danger, but also have a solid structure that can evoke a strong sense of power and masculinity.
Squares are another shape that convey a sense of stability and reliability, as well as professionalism. They can be very effective in logo design, as long as they are properly complemented with the right colour and shades.
Typefaces
Typography is the heart of a custom logo design, and choosing the right font can be a challenge. Understanding font psychology and how different typefaces can evoke certain emotions is key to picking the best choice for your brand.
The correct use of typefaces in your logo can have a profound impact on how your audience perceives your company and what it stands for. It can make a difference between a successful and a disappointing logo design.
There are a variety of fonts available for your custom logo design, from bold stencils to stylish serifs. Some of these options include Adobe’s original Stencil font and the Lust script font, which both offer a distinct look while still maintaining readability in large sizes.
Symbols
Symbols are a powerful way to communicate your brand’s message and mission. They help your audience quickly grasp the essence of your company without having to read long text or watch a video.
Choosing the right symbol is an important decision. Not all symbols are created equal, and your choice should be based on what the symbol represents to your clients and target audience.
For example, a blocky owl in a bold color will convey a different look and feel to your logo than an owl shaped like an actual bird that is used to symbolize intuition and wisdom.
Conclusion
If you want to convey the idea of power, stability and reliability, a square or a triangle is a great option. You can also use a circle to represent unity, wholeness and longevity. Using these shapes will allow you to create a simple, cohesive logo that stands out from your competition.
