Strong blockchain marketing efforts ensure that your crypto projects pick up steam and lift off the ground. Have you tried launching a blockchain marketing campaign without success? Maybe you’re in the midsts of a campaign and aren’t yet seeing the returns you expected?
If that’s the case, then these five tips are sure to lend you a helping hand. We’ll be covering 5 strategies that will help boost engagement with your blockchain campaign, helping you increase your reach and smash through your goals.
The strategies we’ll be focusing on are:
- Building a strong brand
- Finding the correct agency for your blockchain business
- Content marketing planning
- Consistency and keeping your audience engaged
Let’s take a look at each of these in more detail.
1. Build a strong brand across all of your channels
Branding is everything. Think about the largest companies across the globe; even by thinking of their names, you can see their logo and color schemes clearly. This is the effect that you should try to generate with your own business.
Blockchain marketing involves brand reconfiguration. This should attempt to keep your brand style and voice consistent across the internet. Be sure to find a brand identity that strongly represents you, and then work on cohesion.
Just take a look at some of the benefits of branding!
If your users can spot your content from a mile away based on your recognizable brand voice, you’re on the right track.
2. Find the right agency for you
Not only should the blockchain marketing agency that you’re working with have a history of successful campaigns, but they should directly align with your goals. When searching for the right blockchain marketing agency for you, you should ask plenty of questions.
Alongside their professional history, try to understand how the agency works. What is their style, what are their preferred marketing channels, what are their expectations for the campaign?
Finding the right blockchain marketing agency for you will make your campaigns run without a hitch. Although there will be more of an upfront pause while tracking down the perfect agency for you, it’ll pay in dividends in the future.
You don’t want to be a few months into your campaigns realizing the agency you’re working with might not be a great fit for your particular project.
3. Content marketing planning
If your blockchain project website doesn’t already have a blog, get one. Trust us when we say that a blog can seriously boost the natural traffic that flows to your pages. Instead of only getting natural traffic for users searching for your project, you’ll start to gain users that are searching for blogs you’ve posted about.
By doing keyword research into your niche and finding keywords that align with what your audience is looking for, you’ll capture a percentage of the natural traffic to those keywords. Over time this can really build up.
There’s a reason why the phrase “Content is King” has been around for so many years! Even now, this phrase rings truer than ever.
4. Keep audience updated with regular posts
Alongside running a blog, you should aim to keep your investors updated on how your project is going. By posting to your blog weekly, you’ll be able to deliver your audience content that is valuable to your audience.
Simultaneously, these weekly posts will notify investors that you are still working hard on the project. Suppose a project has a documented history of continual posting. In that case, this sign of life on the website will be enough to ensure investors that the project is still active.
After all, who is going to invest in an inactive project?
5. Earn backlinks
There is a certain link between the number of backlinks that a project has and the amount of funding it is able to raise.
This is mainly due to the fact that a website with more backlinks will appear higher in the Google SERP. Due to this, they’ll be getting more exposure, more traffic, and as a byproduct, more investors.
The best way you can go about earning backlinks is by starting to guest post on other blogs. Crypto guest posting is a hefty topic that may require some additional reading, but it will be completely worth it in the long run.
Be sure to contact other site owners in the blockchain community. Guest posting can be a two-way street, meaning you can offer a post on your blog for one on theirs – benefiting both companies.
These five tips will put your blockchain marketing project back on the right track. Be sure to give all 5 of these a go before pulling the plug on your operations.
You could be closer to a breakthrough than you think!