Everyone aims to increase the number of visitors to a website. It is achievable by improving its ranking in SERPs. How can you improve the domain authority and rankings? Using effective types of link building in SEO is a crucial step if you want to achieve this.
When looking for SEO link-building techniques to rank your website higher in search engines, you have got it here.
Link building
Link building is getting other websites and including links to your website. The links can be images or text and placed anywhere on the page. When Google sees these links on the other sites, it is recognized as a vote for your site’s relevancy.
There are various ways to build links for a website and rank higher than the others in Google. It is essential to stay updated on changes in the SEO industry.
Types of link-building
Broken link building
Broken link building is finding inactive backlinks and convincing publishers to replace them with working links to your website. It is an advanced SEO tactic that involves the identification of broken links on other websites. It leads to content similar to what you or the client offers.
Broken link building helps you effectively obtain high-quality backlinks. It is done by creating relevant replacement content and convincing site owners to redirect the broken links to the new content. The strategy has advantages, such as:
- Leveraging pre-existing authority and relevance of the websites
- Enhances your search engine visibility
- Strengthens your online authority
The different steps to find broken links are:
- Identify broken links
- Content creation
- Outreach to website owners
- Monitoring and reporting
Guest posts
Guest posting involves article submission to other websites with a backlink to your website. Guest posting fast tracks way to get content on good quality niche-relevant sites. It is particularly beneficial for new websites to build credibility and authority quickly.
You can participate in guest posting through various steps:
- Identify target sites
- Create quality content
- Negotiate terms and submission
- Monitoring
Anchor text
Backlinks with anchor text are better for SEO. Anchor text is the clickable or linked text leading to a particular website. A backlink with anchor text indicates what the linked page is. Whereas, generic anchor text like click here can give no useful context.
So, anchor text must be read naturally. When focusing too much on optimizing the anchor text for search engines, Google considers your site engaging in spammy link-building practices. But, it leads to a Google penalty, which harms search performance.
You may check the backlink anchor text with the backlink analytics tool.
Competitor backlinks
Analyze the competitor backlinks as it helps you replicate link-building tactics that work for the rivals. It can tell:
- Which types of content earn the most backlinks
- Who is linking to the others in your niche
You can go to Semrush’s Backlink Analytics tool. Key in the competitor’s domain and then go to the Indexed Pages tab.
These are only a few of the link-building strategies that help your website drive traffic organically.
