Research shows that video marketing is 100% more successful than any written content. Therefore, if you haven’t yet started to use video content this year, then you could be missing a lot of opportunities to make sales and generate leads. Videos hold attention longer and are absorbed better, making them unbeatable opportunities to convert leads into clients. But like any other digital marketing strategy, it is important to hire quality Calgary video production services.
What Video Marketing Is
Video marketing simply involves using original videos to market organizations or businesses. Doing this in a data-driven and consistent way helps to effectively deliver easily digestible, entertaining, and informative branding and messaging. B2B and B2C brands have expanded the role of videos in their marketing strategies, more especially on platforms, like Facebook and LinkedIn. With quality videos on those social media platforms, you are more likely to engage and reach your intended audience.
What Kind of Videos Are Impactful?
Videos have become indispensable tools that help businesses to engage with their intended audience as well as build their business brand. However, with different forms of videos available these days, it will be a challenge to determine where exactly to start. This is why we’ve compiled the following types of videos that can be impactful to your business:
- How-to videos
- Explainer videos
- Testimonial videos
- Product videos
- Live videos
- Social media videos
- Brand videos
Ways Video Marketing Supports Business Growth
As digital marketing grows in popularity, video content becomes a more powerful tool to boost the growth of a business. Some of the ways video content helps businesses to grow include the following:
1. Convert More Clients
Businesses that use video content grow their revenue faster than companies that don’t. Quality videos serve as the key driver to convert leads into customers.
2. Aids with Consumer Trust and Branding
Videos provide holistic, engaging, and personal connection faster than with copies. However, you should use these two mediums in tandem so as to present your business as human, knowledgeable, and helpful. By creating video content, you are likely to build trust.
3. Improve Customer Connection
Apart from building trust, videos also help to improve relationships with clients. Through videos, you can evoke your emotions better than with other forms of media. You may use facial expressions, music, and tone of voice to your own advantage.
4. Increase Traffic and Visibility on Search Engines
Many search engines prefer sites with video content. So, if you are looking to warm your way up into any search engine’s heart, make sure you have more videos. By embedding videos, you boost your site’s appeal as well as increase the time a potential client will spend on it; thus, making search engines happy. Incorporating a video search engine can further enhance this strategy, helping you discover and optimize the right content to attract more viewers and improve your site’s visibility.
5. Build and Engage New Audience
Using videos enables you to improve engagement on social media platforms. Because social media algorithms often prefer videos over other types of content, your posts will have more visibility, helping you to grow your audience.
In conclusion, videos are cost-effective and the easiest ways to educate customers about your services or products. They help to improve rankings on search engines and increase engagement, which in turn, boosts business growth.
