Bereal – a New Social Media Marketing Trend You Should Know About



BeReal has emerged as a groundbreaking social media app, captivating users worldwide since its release in 2020. Developed by Alexis Barreyat and Kévin Perreau, this French app introduces a refreshing take on digital self-expression. At its core, BeReal encourages users to share unfiltered, unvarnished moments from their everyday lives. With a daily notification prompt, users are granted a two-minute window to capture and upload a photo of themselves and their immediate surroundings.

The app’s distinctive focus on authenticity has sparked both praise and critique, with some praising its departure from the polished norm, while others question the value of mundane content. With the name “BeReal” serving as a clever play on words, the app strives to reshape the realm of social media by embracing unpolished realities and connecting users through genuine experiences.

Understanding BeReal’s Main Features

BeReal boasts a range of key features that set it apart from traditional social media platforms. One of its primary elements is the daily notification system, which prompts users to participate in the app’s core activity. Each day, within a randomly selected two-minute window, users receive a notification encouraging them to capture and share a photo.

Notably, BeReal places a strong emphasis on authenticity, urging users to present themselves and their surroundings in an unpolished manner. By prioritizing unfiltered content, BeReal diverges from the curated and edited aesthetics prevalent on other platforms. This unique approach aligns with the app’s name, “BeReal,” alluding to its focus on users’ genuine and unscripted moments.

The Rise of Authenticity in Social Media Marketing

The rise of authenticity in social media marketing has signaled a significant shift in the way brands engage with their audiences. Traditional approaches often revolved around carefully crafted and polished content. However, in recent times, there has been a growing demand for relatability and genuine connections.

This trend has given rise to platforms like BeReal, which encourage users to share unfiltered moments from their lives. By embracing authenticity, brands can establish a more sincere and human connection with their audience. This shift reflects a recognition that consumers value real experiences. They are drawn to brands that prioritize transparency and relatability. In this evolving landscape, BeReal stands as a prime example of how authenticity is reshaping the strategies and expectations of social media marketing.

Exploring BeReal’s Impact on User Engagement

BeReal has made a significant impact on user engagement by fostering a sense of connection and relatability. The app’s emphasis on unpolished content encourages users to share genuine moments, capturing their immediate surroundings and unfiltered experiences. This approach resonates with audiences seeking authenticity in their social media interactions.

By showcasing unedited and relatable content, BeReal cultivates a community where users feel comfortable and more inclined to engage with one another. This increased user engagement goes beyond the superficial, fostering deeper connections and meaningful interactions. Businesses and influencers leveraging BeReal can tap into this trend. It provides an avenue for connecting with audiences on a more personal level. This ultimately leads to stronger brand loyalty and a more engaged user base.

Incorporating BeReal into Social Media Marketing Strategies

Incorporating BeReal into social media marketing strategies can yield significant benefits for businesses and influencers. The app’s focus on authenticity aligns with the growing demand for genuine connections and relatable content. To effectively leverage BeReal, brands should recognize the importance of embracing unpolished moments and showcasing the human side of their brand.

By participating in the daily photo-sharing prompts and encouraging followers to do the same, businesses can foster a sense of community and build trust with their audience. It’s crucial to strike a balance between authenticity and creating compelling content that resonates with users. Crafting engaging captions, encouraging conversations, and collaborating with BeReal influencers can amplify the impact of incorporating this unique platform into social media marketing strategies.

The Future of BeReal and Authentic Social Media Marketing

The future of BeReal and authentic social media marketing looks promising, as the industry continues to evolve. BeReal’s innovative approach to promoting genuine moments resonates with the growing demand for authenticity in digital interactions. As users increasingly prioritize unfiltered content, the app has the potential to gain more traction and attract a wider audience.

This trend towards authenticity is not limited to BeReal alone but rather reflects a broader shift in social media marketing strategies. Brands that embrace this shift and prioritize building sincere connections with their audience can expect to see greater engagement, loyalty, and ultimately, success in their marketing efforts. As authenticity becomes a central pillar of social media marketing, platforms like BeReal are likely to play an increasingly vital role in shaping the future landscape of digital communication.


BeReal has emerged as a trailblazing social media app that challenges the status quo of curated content. With its focus on authenticity and unpolished moments, BeReal taps into the growing demand for genuine connections in the digital realm. By encouraging users to share real experiences, the app fosters a sense of community and relatability. Its impact on user engagement extends beyond superficial interactions, enabling businesses and influencers to forge deeper connections with their audience.

As the industry embraces the trend of authenticity in social media marketing, BeReal stands at the forefront, reshaping the digital landscape. Embracing this unique platform can empower brands to build trust, foster loyalty, and create meaningful connections that transcend the realm of polished aesthetics. In the ever-evolving world of social media, BeReal signifies a refreshing departure from the ordinary, heralding a future where being real is the new norm.

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