5 Essential Features of a Website Builder

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Awareness, sales and information are the three purposes of a website. Studies found that 81% of shoppers research online before making a purchase. But building a website from scratch can be quite unnerving. The good news is that the best web builder provides an easy pathway to establish your internet presence. This is a smart fix if you are building the website yourself and need a little help along the way. It comes equipped with tools, features and themes to set up an efficient website that offers an excellent buying experience.

You do not need complex technical coding. Neither budget gets drained. This article tells you the top few characteristics of a good builder. It will help you make an informed choice before investing in software.

1. High-End Flexibility

Users must be able to choose from custom plans specifically made for personal websites and commercial purposes. For instance, business-based solutions should have features like:

  • selling unlimited products
  • accepting online payments.

There must be a handful of ready-to-use widgets that you can choose from to suit your brand theme. These websites usually need to be larger in size and contain the potential to lure customers. Personal ones are more about engaging the audience. So, make sure tailored services are available, whether it is your weekly blog or an e-commerce store.

2. Drag and Drop Technology

No need to write codes or learn what CSS commands mean. You can simply ‘drag’ pre-set elements to where you require them. Keep adding titles, text blocks, videos, images, buttons and slideshows. Structural components like custom headings, footers and dividers can also be placed. The entire process does not take more than a few hours. Now you can create an interactive powerhouse for your brand.

3. Countless Plugins

Advanced design elements require particular plugins. The scope is virtually limitless letting you add analytics tools, live chat, contact forms, third-party marketing tools and a photo gallery. It can also offer numerous useful functions like:

  • improved SEO
  • optimised speed and usability
  • customised content to your business needs.

The best web builder must help you pick the one that is the most relevant, comes with a decent rating, has active installations and received good reviews and stars. It should be able to make core e-commerce processes like shipping, order processing and inventory a breeze!

4.  Pre-Made Templates

Templates are an important element required to design a website. Make sure the builder is offering clean, mobile-friendly, high quality and personalised ones. There must be a ‘preview’ mode so you can play around and choose the most suited one confidently. It gives you the freedom to colour schemes, fonts, text styles and backgrounds. Templates are also the best way to help you kickstart with the basic design components like a layout. You tend to save plenty of capital on development.

5. Easy Interface

The best website design is user-friendly and so is the builder! You must be able to use it easily and seamlessly to save time and effort while avoiding confusions. This applies for all kinds of websites: social networks, community platforms or stores.
Adding elements and modules, creating contact forms, putting effects or incorporating advanced customizations must not be too difficult and time-consuming. You should be able to present your content well or meet your business goals without hiccups.

A fast-loading, eye-catching and modern website is the result of a great builder. The whole process is straightforward and lets you build a website that is responsive, SEO friendly and highly customisable. Design the most effective solutions that your visitors will love and grow your online presence.

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