The journey that business websites have had over the years is a subject worth studying. We can clearly see how customers have changed in the way they expect service and information. We can also see how businesses have adapted accordingly and met those expectations.
If you run a business or a company today, a modern website that is able to match customer expectations is a necessity.
In fact, poorly designed websites can make you hemorrhage customers. Data suggests that over 42% of consumers are “very unlikely” to make a purchase from a website they find ugly or unintuitive.
In that regard, most modern websites now use some form of conversational interface. It makes a lot of sense. Why spend time researching the most effective UI layouts when the customer can simply talk to your website?
With how good AI models have gotten in recent years, conversational design is something that you should seriously be looking at. In this article, we will look at five ways it can transform your website.
1. It Enhances User Engagement
UI and UX designers spend so much time figuring out how to increase user engagement. There are countless strategies they use to achieve this, from bright colors to endless scroll features. However, when a customer is able to have a back-and-forth interaction that is satisfying, it hooks them unlike anything else.
You can see this in action on several popular websites today. Starbucks, for example, has something called ‘My Starbucks Barista’, which lets you order drinks with your voice. Similarly, language learning apps like Duolingo heavily use and rely on back-and-forth conversation as part of their core mechanics.
2. Improved Conversion Rates
This is particularly important if you are relying on your website to convert visitors into clients. A conversational web ecosystem for agencies and enterprise users can drastically boost the number of conversions you make. This is mainly due to the fact that conversational interfaces act as a sort of sales funnel.
Even way back in 2016, brands like Domino’s were integrating conversational design elements into the ordering process, to great results. Today, you don’t need to be a massive company to achieve this. According to WPWakanda, even small businesses can easily find and make use of AI-automated, conversational web solutions.
3. Better Accessibility Equals More Customers
This one seems like a no-brainer, but so many companies miss it. Every customer should matter to you. This means you want your company to be accessible to a diverse audience. There are people with disabilities who can greatly benefit from conversational web design.
Being able to use voice commands and listen to responses for site navigation should be something all websites implement. Even if you aren’t disabled, voice assistants are a common enough feature in our lives now that everyone can benefit from them.
4. It Personalizes User Interactions
With AI as powerful as it currently is, it is possible to make use of user inputs to shape future interactions. For instance, say a customer visits the website periodically and always seeks out a specific section. AI-powered chatbots can ask customers if they would like to be taken to the section they usually visit.
In this manner, you are able to predict and meet the needs of the customer. It may sound minor, but little things like this add to the overall satisfaction of people who use your website. It makes people feel valued, which can increase the possibility that they become repeat customers.
5. It Ensures Scalability and Efficiency
Conversational design is going to be a major part of modern web design. The sooner businesses realize this, the sooner they can start adapting their websites accordingly. AI is already unlocking automation possibilities and reducing the number of manual inputs needed. As a business owner, website design is only going to get more intuitive.
When it comes to scalability, conversational web design holds great potential. You can start with chatbots and gradually expand to other aspects as well. This might include interactive ways of advertising new products, smart shopping assistance, and more. The efficiency gains that conversational models can offer in combination with powerful AI are going to be massive.
If you are a business owner, you must realize that investing in your website is a key part of success today. The cost of incorporating new features into your website is nothing compared to the returns you can experience.
Moreover, constantly updating and upgrading your online portals will help you stay on top. Remember, your competition isn’t going to be slacking off either. It’s a tough world out there, and being the first to implement and utilize new technologies will always be beneficial.