Tata Play: The New Way to Watch Television


Direct-to-Home (DTH) service started its journey quite a few years back, and since then it has taken notable steps towards development and progress. However, we can’t ignore the age-old adage that says ‘change is constant’. Needless to say, it is true for the entertainment world. In all these years, there has been a constant development in all the spheres and the entertainment world is no exception.

From traditional cable TV to DTH and now the new discovery-OTT, there has been a rapid yet innovative shift in the world of entertainment. So, DTH service providers are adapting to the new trends and trying their best to revolutionize entertainment to a great extent. Offering a high-quality viewing experience is no longer enough to keep the subscribers hooked onto their television sets. Viewers and entertainment lovers are looking forward to consuming content that’s engaging, unique, and entertaining at the same time. Quite naturally, the top entertainment providers in the country are striving hard to provide high quality solutions at affordable prices.

Tata Play: Bringing A New Era of hybrid Viewing Experience

Now is the time when DTH services need to look beyond their usual offerings, and Tata Play is already a step ahead in this matter. Tata Sky, one of the most trusted and popular DTH providers in the market, is now rebranded as Tata Play. The company had already offered the best of both worlds for viewers to enjoy content from DTH and OTT platforms in a single pack. With the addition of Netflix to their OTT packs, the viewers are even more excited now.

The Tata Binge combo: The best of DTH and OTT in one pack

With so many OTT platforms and a world of content, viewers do not want to limit their options to only the regional channels. Tata Play offers the Binge Combo Packs, where you get the wholesome entertainment from regular broadcast channels and several OTT platforms under one subscription and payment.

So, apart from the regional channels, you get a bundle that includes the top OTT channels like Netflix, Disney+Hotstar Premium, Hungama Play, Zee5, Eros Now, Voot Select, Voot Kids, Curiosity Stream, Shemaroo Me, and Sony LIV, and more. You need not pay any additional or separate charges for the OTT platforms.

The affordability factor of Tata Play

Of course, combining the subscription plan for DTH and OTT brings your cost down significantly. But that’s not all! Tata Play has decided to waiver off all service charges. In addition to that, if you had discontinued your subscription to the service before it became Tata Play, you can rejoin and continue your subscription without any additional charges. So, it’s like starting from right where you left off.

Tata Play Services: Exclusive Entertainment

Apart from the DTH channels and OTT content, Tata Play offers exclusive value-added services. These services cater to the specific needs of the diverse Indian audience and fulfill their entertainment demands. The services are categorized into the following five genres:

  • Entertainment: Filled with varied content, this category has shows like Tata Play Classic TV, Tata Play Romance, Tata Play Adbhut Kahaniyan, Tata Play Music and more.
  • Kids: It’s crucial that while kids are at home, they learn essential skills. Tata Play offers Tata Play Fun Learn, Tata Play Classroom, Tata Play Smart Games, etc., so that kids can learn, play and have fun.
  • Learn: Tata Play Fitness, Tata Play Vedic Math and Tata Play English are some top shows in this category that help individuals pick up new skills.
  • Regional: In this category, you get diverse regional services such as Tata Play Telugu Cinema, Tata Play Bangla Cinema and Tata Play Gujarati Cinema, among many others.
  • Devotion: Faith and devotion have a special place in India. Tata Play Aradhana, Tata Play Ibaadat, Tata Play Darshan, etc., help connect people with their faith and higher self.

The Unique Promotional Strategy of the Rebranding

Being the leading brand in the DTH industry, Tata Play very well knows how to crack the promotion of its new brand through tactful advertisements. The company partnered with Ogilvy India to devise unique promotional strategies to spread its new identity across the country. To ensure that the advertisements reach every nook and corner of India, they partnered with superstars Kareena Kapoor Khan and Saif Ali Khan for the national market and Madhavan and Priyamani for the South market.

The key thing to notice in these precisely-crafted ads is how subtly the new brand message has been conveyed while maintaining a light and humorous tone throughout each ad. The quirky ads portray them in everyday situations instead of presenting them as stars, making the ads more relatable and sensible.

The ads were scattered everywhere – across major TV channels and social media platforms. Hoardings were also installed across the country. That’s how Tata Play skillfully established its all-new brand identity in the market and successfully reached the audience.

The existing perks of Tata Play viewership

With Tata Play Binge+ set top box, you get the existing perks of viewership, like the finest picture quality and digital sound that will enhance your viewing experience. There is an inbuilt Chromecast that offers greater precision to your viewing experience. The setup is also voice command enabled.

So, all in all, Tata Play has molded itself into one neat bundle that meets all your TV viewing needs. Now, you can watch your favourite international movies, shows, and documentaries on the big screen because you have the best of both DTH and OTT at your home. Get Tata Play subscription today, and you will feel that the convenience is unmatchable.

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