Technology

Inside the world of product tour

Product tours, also known as product walkthroughs, are designed to expose consumers to a new product and assist them in getting their bearings. Their usage may be beneficial in introducing new users to your interface and guiding them to perform meaningful actions that bring them closer to their aha moment, resulting in higher rates of product activation, adoption, and retention.

The following are some outstanding product tour examples:

Users have become used to simple new user onboarding procedures in mobile apps, SaaS solutions, and online portals, which are now considered best practices (and expected). The examples below provide valuable and entertaining product tours.

  • Evernote

Evernote is a note-taking tool that works equally well for business and personal usage. Its product tour guides customers through the process of making their first note and then through a series of feature walkthroughs for more advanced note organization and editing applications. The application also includes a task list that directs users to do specific tasks to get a sense of accomplishment.

  • Asana

Asana is a project management tool that comes equipped with various essential features. Following account creation, new users are prompted to create their first project, which acts as the jumping-off point for the product tour.

When users click on the pop-ups, they are quickly informed how to reject them, and Asana’s vibrant, branded colour palette adds vibrancy to the flow. When a new user minimizes or exits the product tour, they are advised of how to re-enter the time using a beacon hotspot.

It’s a favourite of ours since the primary step that offers the most significant advantage to new users is establishing a new project (see below). After prospective clients have finished the product tour, Asana says they will get personalized support in achieving their “aha” moment.

  • Canva

Canva is an easy-to-use graphic design and image editor for non-designers. The tour starts with a quick, two-minute video that familiarises the user with the tools.

Following the introductions, visitors are sent to a new blank canvas, where they are prompted via a product tour to choose a template to drag onto the canvas. The product tour closes the user experience immediately after they complete their first design by demonstrating the “share” option, showing how to download or share the freshly produced design with others.

The Most Effective Product Tour Tools:

A digital adoption platform is a software solution that incorporates the most advanced product tour software technologies available. Consumers are presented with product tour UI patterns by incorporating these sorts of tools into their application. Their digital adoption tools provide organizations with a one-stop shop for creating product tours, sharing the content, and measuring the effects of their efforts.

This list includes some of the best DAPs for creating no-code product tours for user onboarding.

  • Whatfix is the most versatile product software solution for producing contextual support and self-help material that can be segmented by user role.
  • Appcues: This DAP places a premium on a product-led growth approach. It is fully integrated with their product, allowing for natural-looking UI patterns and a consistent user experience across all devices. On the other side, the analytics tools are less advanced than those supplied by Appcues’ competitors.
  • WalkMe: This digital assistant is one of the most feature-rich on the market. It is not, however, the most user-friendly platform. They will often need support from IT to develop the product tour content.
  • Pendo: Pendo’s primary selling point is its product use insights, which the firm makes accessible on its website. The technology provides deep insight into how customers interact with a product, making it simple to evaluate what information should be included in product tours and how it should be presented. On the other side, Pendo offers fewer self-help alternatives for content creation and distribution than some of its rivals.
  • Userlane: It is an easy-to-use DAP mainly aimed at small and medium-sized businesses (SMBs). This application offers a variety of content creation capabilities for SMB-level product tours. On the other hand, enterprises that use complex SaaS solutions may want a more robust DAP that provides more flexibility and customization options.

Effective product tours accelerate user onboarding, increase product acceptance, decrease time-to-value, and guide users to their aha moment.

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