Freelance writing can be a rewarding career for a number of reasons. Among them are schedule flexibility, the possibility of working remotely, and the freedom to choose which projects you want to work on. As you build a professional portfolio and reputation, you may increasingly be able to set your own fees, giving you greater financial stability.
Although many freelancers work on a variety of fields or topics, the opportunity to find a niche does exist. Some who pursue niches work in multiple ones that interest them, but many others specialize in a single niche. The path to take is really up to the individual.
Working in a niche allows a freelancer to build a strong, specific portfolio. In turn, the writer may be more in demand, can charge higher fees, and might work for larger publications (reaching a broader audience).
The list of possible niches would be virtually endless, but we’ve identified 5 popular ones. Each one is a field that has high demand and/or growth potential.
Let’s face it: most people don’t know a thing about cryptocurrency. Nevertheless, it’s a hot field right now, and it shows no signs of slowing down. Often, the people who dabble or make a career in it struggle with making it make sense to others.
That’s an opportunity right there. If you have an interest in cryptocurrency and you understand it, you’ll get writing jobs. Since it’s such a technical field, there’s a great demand for skilled writers who can understand and explain it.
And because of the demand, that means you could make good money writing about cryptocurrency.
Everybody loves to travel, and the tourism industry is booming worldwide! Just one example: some U.S. national parks have seen visitation increases of over 50% over the past decade.
When people travel, they need places to stay, eat, and visit. As a freelancer, you can create or contribute to travel guides, review restaurants and hotels, and write about travel deals. You can also write about must-see attractions that some travelers won’t find when doing their own research.
There’s another great perk about being a travel writer. If you build enough name recognition or work with an influential publication, you’ll often be getting comped for the services and attractions you’re writing about!
3. Alternative Health
The popularity of alternative lifestyle and health products and services has exploded. Like cryptocurrency, it isn’t settling down anytime soon. There’s a market for writers versed in the industry and keeping up with the trends.
One great example in this field is CBD products. Even in places where recreational marijuana is legal, there is still a thriving market for CBD products. These oils, creams, and other applications have therapeutic effects without what for some are the undesirable effects of THC.
Other popular areas include yoga, chiropractic care, natural dietary supplements, and essential oils.
It wasn’t the pandemic that made streaming take off. For years prior, people had increasingly been drifting away from the big screen to smaller ones because of the comfort, convenience, and cost savings.
With all the choices out there, and theaters are still open, too, it can be hard to pick something to watch. Freelancers can write episode recaps, reviews of films and shows, news about upcoming releases, and more.
Here, we mostly mean eCommerce given the increasing prevalence of internet shopping.
Businesses need websites that work for them. There’s ample research showing that businesses with websites that aren’t user-friendly and informative suffer. More people get frustrated and go somewhere else, more people abandon shopping carts, and more people give bad reviews to acquaintances.
Therefore, businesses need skilled writers to craft product descriptions, landing pages, blog posts, press releases, and more.
How To Find Your Niche
So how do you go about finding your own niche? First, and most obviously, select some topics that interest you. Now you’re ready to start looking for writing gigs!
You can also advertise your services for a particular subject on social media and other platforms. Also, you can visit sites like Upwork to look for gigs that are a good match for your skills and interests.
Finally, don’t discount the value of online writing courses. Skilled professionals will help you strengthen your skills and fine-tune them for your nich(es). And all this is at your convenience since it’s online.
Ready to start finding your niche and boosting your writing skills? Visit our page about the best online writing courses!