You might be wondering why you need stickers for product branding. Isn’t the logo enough? Aren’t there more important things to spend money on? And shouldn’t we focus on digital marketing anyway?
All valid points. But did you know that more than 70% of US consumers state that product packaging directly influences their purchase behavior?
You see, in today’s world, it’s not just about what you say, it’s also about how you say it. And stickers are a great way to get your brand’s message across in an easily digestible and visually appealing format.
So, we have collected four reasons why stickers are essential for product branding:
1. Stickers create instant recognition for your brand
When people see your business logo on a sticker, they will automatically associate it with your company. Use an eye-catching material like mirror vinyl and place them on your products to immediately grab the attention of consumers and customers.
This is not only useful to reach existing consumers. Use your logo stickers to create pre-purchase familiarity, especially if you’re trying to increase brand awareness or break into a new market.
2. Stickers are versatile
You can, of course, use your custom stickers to brand your products. This will generate a professional look and get consumers to trust your brand. But there is no need to stop there.
Think about your shipping boxes and shopping bags. Why not share the love with them? A custom die cut sticker can be used as a quality or packaging seal to reassure your customers. They also create additional space for you to leave a message for your customers. This can be a thank you or even a funny quote.
3. Stickers are inexpensive
Compared to other marketing materials, stickers are relatively cheap to produce. Often, sticker printing companies only charge you for the material used. This lowers the price per sticker drastically. Typically, a single sticker only comes to a few cents.
This makes them a great option for small businesses or startups with limited budgets and looking for a low-risk investment. While what you pay for is usually what you get, stickers are an exception as they are incredibly effective too.
4. Stickers are easy to create
You don’t need to be a graphic designer to create a great-looking sticker. There are many free online tools that allow you to create custom stickers with your own logo or slogan.
In fact, there are sticker printers to offer such tools specifically catered to their product. You can browse pre-made templates and elements to create your own artwork in record time.
So there you have it, four reasons why custom stickers are essential for product branding. When used correctly, they can be a powerful marketing tool that will help you achieve your business goals. So what are you waiting for? Let us know your ideas in the comments.