When you step into the world of influencers, you realize it is vaster than you had imagined it to be. You might just be surprised to see the variety and type of living beings that are given the status of influencers. Not just human beings, even animals are influencers today. Many popular dogs on Instagram are helping brands sell their products to their consumers.
Dogs come in different shapes and sizes. And, you see all kinds proclaiming their space as influencers in the digital space. Some people might be surprised to see pet influencers online. However, when you understand the science behind it, you will no longer be flabbergasted.
These dogs happen to be the pets of people who have raised them like their own children and groomed them well enough to be influencers. They are as polished and refined as any other ‘human influencer’ you see on the internet. They have a huge following on social media and this is the reason why brands pay them (or their owners) a lot of money to promote their products, services, and other offerings.
Here are some of the reasons why pet influencers are highly in demand:
High Engagement Rates
According to reports compiled by social media experts and observers, the engagement rates of pet influencers are much as compared to human influencers. There is a simple way to understand this. If a human influencer and a pet influencer have 1 million followers each, the latter’s posts tend to get more attention.
Apart from checking the number of followers an influencer has, brands check the kind of engagement rates their posts boast of. If an influencer has a limited number of followers but their posts get a lot of eyeballs or clicks, brands would value them very highly. Since most of the popular dogs on Instagram register high engagement rates, brands reach out to their owners frequently for promotional activities.
Evoke Emotions
Not everybody has a pet but most people like the idea of raising a pet. Dogs are found to be cute by most people and there is something about them that enables them to build a strong association with human beings. Sometimes, just looking into a dog’s eyes melts one’s heart. Dogs can evoke emotions in your heart and that’s one of the reasons why people like to have them as pets.
Some of the biggest advertising campaigns in the world have been driven by emotions. When a brand wants to evoke a certain emotion or feeling in a consumer while attempting to sell their product, they can hire the services of pet influencers. Including a pet influencer in any kind of advertising material yields positive results. When you step into the world of influencers, you realize it is vaster than you had imagined it to be. You might just be surprised to see the variety and type of living beings that are given the status of influencers. Not just human beings, even animals are influencers today. Many popular dogs on Instagram are helping brands sell their products to their consumers.
Dogs come in different shapes and sizes. And, you see all kinds proclaiming their space as influencers in the digital space. Some people might be surprised to see pet influencers online. However, when you understand the science behind it, you will no longer be flabbergasted.
These dogs happen to be the pets of people who have raised them like their own children and groomed them well enough to be influencers. They are as polished and refined as any other ‘human influencer’ you see on the internet. They have a huge following on social media and this is the reason why brands pay them (or their owners) a lot of money to promote their products, services, and other offerings.
Here are some of the reasons why pet influencers are highly in demand:
High Engagement Rates
According to reports compiled by social media experts and observers, the engagement rates of pet influencers are much as compared to human influencers. There is a simple way to understand this. If a human influencer and a pet influencer
Start Trends
Most companies, from time to time, create hashtags for their promotional activities. From the time a product is launched to the point where it needs to be promoted, a new hashtag finds a place for itself now and then. However, creating a hashtag is not enough. One has to take some steps to ensure that it trends well and gets picked up by a large number of social media users.
The popularity and reach of popular dogs on Instagram are used by brands to make different hashtags popular or ensure that they travel well across different social media platforms. Whenever a hashtag is used in a post by pet influencers, it tends to reach out to a good number of people and register an impact. In the past, pet influencers have been responsible for launching several trends or making them popular.
Cost Effective
Though the demand for pet influencers has grown steadily over the years, most pet owners are still not asking for exorbitant sums of money from brands. Promoting your brand or products through a pet influencer, therefore, is much less expensive than paying human influencers. If you want good results without paying a lot of money, you should hire the services of pet influencers.
Even if you are planning to collaborate with the most popular dogs on Instagram, you should know that it will not cost you a bomb. Earlier, pet owners would negotiate the rates themselves. Now, professional agencies have come into the picture and they are working towards closing the deals. No matter who looks into the deal, you can be sure about getting the job done at a fair price.
Brings Novelty
As compared to human influencers, the number of pet influencers across the world is still very small. With every brand using influencers to promote themselves, companies look for ways to differentiate themselves from the rest. In such a cluttered scenario, collaborating with pet influencers proves to be a very good idea.
Using pet influencers is also a good idea when you have collaborated with human influencers on far too many occasions and now, wish to offer something different to your consumers. If you truly want to create the kind of advertising content that helps you stand out, investing in pet influencers would be the right thing to do.
Creative Campaigns
Collaborating with pet influencers enables you to be truly creative with the advertising campaigns you design for social media. Brands who have collaborated with the most popular dogs on Instagram will vouch for this. While some people believe handling animals is tough, that is not the case with well-trained animals.
When you are about to shoot a commercial with a pet influencer, you can come up with several unique and creative ideas. If executed well, a well-conceived campaign featuring a pet influencer would lead to a very high engagement rate. When you are working with a highly trained pet influencer, who is under the supervision of their owner or parents, you can execute a lot of things during the shoot smoothly.
Positive Vibes
When you incorporate the presence of a pet influencer in your digital campaign, you can be sure about giving out positive vibes. A simple poster or still featuring a pet influencer would be good enough to melt people’s hearts and make them notice what you have put up out there. In a lot of ways, getting a pet influencer to collaborate with your brand is half the battle won.
The vibes given out by an advertising campaign featuring pet influencers turn out to be one of the biggest reasons behind them becoming successful. This is one of the reasons why a lot of companies like building an association with pet influencers. There have been instances of brands continuing their partnership with a pet influence for years.