Do you want to quickly grow your Digital presence? If so, then it’s time to start leveraging HARO link building tactics. And who better to learn from than a seasoned HRO expert–someone who has already had success with this powerful tactic and can provide valuable insights into what works and what doesn’t?
In this blog post, we’ll cover the importance of HARO for digital marketing, as well as tips on how to use it effectively (and avoid common mistakes). Ron Evan del Rosario is the link building manager at Thrive Digital Marketing Agency and has spearheaded a number of successful HARO campaigns. He has shared his advice on how to get the most out of your HARO link building endeavors.
So let’s dive in and learn from Ron’s experience!
Why Use HARO Link Building?
HARO (Help a Reporter Out) is an online platform designed to connect reporters with sources who can provide expert insights and opinion. By responding to HARO queries, businesses can gain valuable press coverage and backlinks to their websites.
According to Houston SEO, by leveraging HARO’s platform, you can tap into high-authority publications that are looking for experts in a particular field or industry. That means you can build relationships with the world’s most reputable online publishers while simultaneously earning backlinks for your website–which will result in increased traffic and more conversions.
HARO link building is an effective (and cost-effective) way to get your name out there and increase your digital presence without breaking the bank or taking up too much of your time. Plus, it’s also a great tool if you want to create a brand identity in the digital space.
Tips for Using HARO Link Building Effectively
When it comes to using HARO successfully, there are certain tips and tricks that can help you stand out from the crowd. Here’s what Ron recommends:
1. Plan ahead:
Before you start responding to queries, make sure you have a plan in place. Think about who your target audience is and what topics they’re most interested in. That way, when you do start looking through the queries, you know which ones to focus on so that your responses are relevant and timely.
2. Demonstrate expertise:
When responding to a query, make sure to demonstrate your expertise as an authority on the topic. This will help to ensure that the journalist or publisher takes your response seriously and gives it their due consideration.
3. Provide value:
Your response should not only answer the query but also provide additional information that is valuable to the reader. Include statistics, anecdotes, personal experiences, quotes from industry experts, etc.–anything that adds substance to your response and helps it stand out from the crowd.
4. Be responsive:
Make sure you’re responding quickly when a query comes through–preferably within minutes or hours of receiving it (rather than days). That way, you can increase your chances of being included in the publication because they may be ready to publish soon after sending out the query.
5. Follow up:
When you do submit a response to a query, follow-up with the journalist or publisher. This will help to ensure that your response has been received and is being considered for inclusion in their article or publication. It also helps to maintain relationships with the journalists/publishers who may turn to you in the future for more information or commentary.
Tips on What Not To Do When Leveraging HARO Link Building
Just as there are certain things you should do when using HARO, there are also certain mistakes that you’ll want to avoid. Here’s what Ron suggests steering clear of:
1. Don’t spam:
Be sure to only respond to queries that are relevant and timely. Don’t just mass produce the same generic response to every query–this will likely be ignored as it shows a lack of effort and dedication from your end.
2. Don’t ignore guidelines:
Be sure to read through the instructions provided by the journalist/publisher before submitting your response. Like a content writing agency, they may have specific requirements or format requests that you need to comply with in order for your response to be considered for inclusion. Ignoring these could lead to your response being disqualified.
3. Don’t oversell yourself:
It’s important not to come across as too pushy when responding to a query. While you should include information about your business and what you can offer, make sure to keep the focus on how you can provide value to the reader.
4. Don’t plagiarize:
Be sure that your response is unique and original–plagiarizing another person’s response will likely result in it being disqualified or ignored.
5. Don’t forget to include a link:
Make sure to include a link back to your website in your response so that readers can easily access more information about you or your services if they’d like. This helps to increase your digital presence and drive traffic back to your website.